Raise the Level of Your Guarantee
It is insufficient merely to include a money-back guarantee to your
offer. It’s not that a money-back guarantee doesn’t sound reliable
anymore. All marketers include it. That is why it ceases to be
remarkable.
You need to make your guarantee mean something. Make your readers
pay attention to your guarantee.
The most famous and efficient guarantee is to promise your customers
that they can return your product anytime and get a full refund.
This tactics was used by Nordstrom (is a department store chain in
the US).
Nordstrom eye-popping guarantee is so famous that it became a part
of its brand. When people think of Nordstrom they think of their
extraordinary guarantee.
This guarantee inspires confidence in the quality of their products.
Besides, this gesture shows that Nordstrom trusts its customers. It
establishes a relationship of trust. Nordstrom reputation is built
on the quality of its products and on customer satisfaction.
Without this brilliant marketing strategy Nordstrom would not stand
out in people’s minds. They are different from other department
stores. It is the stunning guarantee that makes it different.
If you provide such guarantee, there will be a few people who will
request the refund. But the majority of your customers (more than
95%) are people of honor.